A few years ago, I made a key lime pie for a party. One of my friends was raving about it. “Oh my God. You have to give me the recipe.”

“Well,” I said. “There’s no secret. It’s the recipe on the key lime juice bottle.”

This is sort of how I feel about my web optimization efforts. Smart people at Filament Group and Google and elsewhere have already figured it out. Just follow the recipe.

If it was that easy, we’d all be Gordon Ramsay. Err, maybe not.

But, like with pie, experience has taught... More